Fourth Annual Web 2.0 Expo San Francisco Focuses on Platforms for Growth

Event Launches New Intensives Program; Registration Now Open

Feb 3, 2010

O'Reilly Media, Inc. and TechWeb, producers of Web 2.0 Expo and Web 2.0 Summit, today announced the return of Web 2.0 Expo San Francisco, the annual event for designers, developers, entrepreneurs, marketers, business strategists, and venture capitalists building a web for the 21st century. This year, Web 2.0 Expo centers on the theme of "Platforms for Growth," helping businesses choose and leverage the right web platforms for success. Web 2.0 Expo San Francisco is May 3 - 6, 2010 at Moscone West.

"It's not just about how companies use the web as a platform," said Sarah Milstein, Web 2.0 Expo Co-Chair and TechWeb General Manager. "It's about how they fit into an ecosystem or create new, larger ones. What we're interested in this year is the new wave of companies that have the potential to build new economies and exploring exactly how that is done."

Celebrating its fourth year, Web 2.0 Expo continues its tradition of inspiring and educating the tech industry by providing unparalleled educational programs and valuable networking opportunities. This year, the event launches One Day Intensives, "mini-conferences" that feature expert speaker panels in a participatory classroom experience. Web 2.0 Expo Intensives feature "Lean Startup" with Eric Reis of and "Applied Communilytics" with Sean Power and Alistair Croll of

Web 2.0 Expo San Francisco will consist of a multi-track conference, an "unconference" program called Web2Open, a major tradeshow and many networking opportunities and events. Conference tracks include: Strategy & Business Models, Social Media Marketing, Design & User Experience and Development with six focus tracks on Mobility, Community, Real-time, Analytics, Enterprise and Cloud Computing.

Web 2.0 Expo San Francisco 2010 welcomes supporting companies, including Platinum sponsor Microsoft; Gold sponsors Adobe, Invest in Germany, and IBM; Silver sponsors Berlin Partner, blueKiwi, EffectiveUI, HP, Neustar, OpenSRS, OpenText, The Planet and CloudTest.

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About TechWeb

TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses - media solutions, marketing services and paid content - TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in TechWeb's communities and information resources monthly. TechWeb brands includes: global face-to-face events such as Interop, Web 2.0, Black Hat and VoiceCon; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading InformationWeek, Wall Street & Technology, and Advanced Trading magazines. TechWeb is a UBM company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

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