TechWeb Survey Establishes Interop as the Event for Active IT Buyers

Over 80% of Interop Attendees Made Purchases Following 2009 Event

Feb 1, 2010

InteropĀ® today announced four out of five business technology buyers who attended Interop Las Vegas 2009 made purchases within six months of attending, according to a recent survey. The survey also reveals that 95% of Interop attendees are involved in the IT purchasing process at their company, further demonstrating Interop's position as the chosen platform for active buyers to make purchasing decisions. Interop Las Vegas, produced by TechWeb, will take place May 25-29, 2010 at the Mandalay Bay Convention Center. For more information and to register, visit:

"This year's Buyer's Survey supports Interop's position as the choice venue for technology companies to reach active buyers in the market," said Lenny Heymann, General Manager of Interop. "Our data shows that IT professionals who come to Interop are serious buyers, actively engaged in purchasing decisions. With a full range of the latest IT technologies and solutions, Interop helps attendees make informed choices and set their agenda for the coming year."

The Interop survey polled nearly 200 Interop 2009 attendees via email and found the following top line results:

  --  Over 80% purchased IT products and services within six months after
      attending Interop Las Vegas 2009 (event dates were May 18-22)
  --  The average amount spent after attending Interop Las Vegas 2009 was
      $745,677 - up from $671,487 in the six months following Interop Las
      Vegas 2008
  --  95% of Interop attendees play a role in purchasing IT products and
  --  85% of Interop attendees have direct involvement with IT vendors
  --  85% of Interop attendees' 2010 IT budgets will increase or remain flat
      compared with 2009; 43% are forecasting an increase
  --  Over 50% of Interop attendees discovered a new vendor for

Interop, as the leading business technology event, provides a comprehensive understanding of key industry themes like cloud computing, virtualization, networking, security, mobility and data center advances. The conference offers in-depth educational programs, workshops, real-world demonstrations and live technology implementations with its InteropNet program. Interop Las Vegas 2010 will continue to present the leading innovations and cost-saving IT solutions for organizations to make informed purchasing decisions, maintain competitive advantage and increase revenue.

Interop Las Vegas 2010 features a large and comprehensive IT expo, showcasing over 300 exhibitors including APC, Avaya, Blue Coat, Brocade, CA, Cisco, Citrix, D-Link, Extreme Networks, Enterasys, F5 Networks, Force10 Networks, HP, IBM, McAfee, Microsoft, Motorola, NetScout Systems, Novell, Polycom, Qwest, Riverbed, ShoreTel, Sprint, Xirrus, and VMware.

About the Survey

An email invitation to the online survey was sent to a random sample of attendees of Interop Las Vegas 2009 verified attendees. The survey was fielded by 3rd party research company Decipher, Inc. from December 15, 2009 to January 10, 2010. Survey details are available on request.

About InteropĀ®

InteropĀ® drives the adoption of technology, providing knowledge and insight to help IT and corporate decision-makers achieve business success. Part of TechWeb's family of global brands, Interop is the leading business technology event series. Through in-depth educational programs, workshops, real-world demonstrations and live technology implementations in its unique InteropNet program, Interop provides the forum for the most powerful innovations and solutions the industry has to offer. For more information about these events visit,

About TechWeb

TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses - media solutions, marketing services and paid content - TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in TechWeb's communities and information resources monthly. TechWeb brands includes: global face-to-face events such as Interop, Web 2.0, Black Hat and VoiceCon; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading InformationWeek, Wall Street & Technology, and Advanced Trading magazines. TechWeb is a UBM company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

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