TechWeb's Interop® New York 2008 Spotlights the Cloud, Software as a Service and Mobility's Marc Benioff Confirms Keynote for Event

Jul 3, 2008

Interop®, produced by TechWeb, focuses this year's leading business technology event on the Cloud, Software as a Service (Saas) and Mobility, and collocates with Mobile Business Expo at the Javits Convention Center, September 15-19, 2008. To register online visit:


Interop New York is the only event to provide audiences with a deep focus into the industry's most important topics across the widest array of vertical markets, with a world renowned program and keynote speakers. Central to the robust program is a Cloud Computing track lead by Alistair Croll, Principal Analyst, BitCurrent, who will examine computing as a utility. The rich Software as a Service track brings together experts, users and innovators to look at motivations for moving to on-demand models, caveats and best practices. Finally, the collocation of Mobile Business Expo at Interop offers the most comprehensive look into the demands of a new mobile workforce.

"Interop continues to fulfill on the promise to drive the growth and innovation of the business technology industry at a pivotal time for the market," said Lenny Heymann, Interop General Manager. "Our new program elements promise the richest event in Interop's four year history in New York."

Interop New York welcomes Marc Benioff, Chairman and CEO of, and introduces new program elements to New York. After an inaugural appearance at Interop Las Vegas, Energy Camp comes to Interop New York as a one-day "unconference" style gathering on Tuesday, September 16. Attendees will develop the conversation around sustainable solutions and methodologies for green IT practices. For more information and to register, visit: With more than 250 exhibitors, showcasing the full range of IT solutions including Cisco, Citrix, APC, Microsoft, Nokia, Verizon, CA, AT&T, Polycom, Aruba Networks, Qwest Communications, Enterasys and more, Interop New York retains its position as the leading business technology event. For more information visit:

About Interop®

Interop® drives the adoption of technology, providing knowledge and insight to help IT and corporate decision-makers achieve business success. Part of TechWeb's family of global brands, Interop is the leading business technology event series. Through in-depth educational programs, workshops, real-world demonstrations and live technology implementations in its unique InteropNet and InteropLabs programs, Interop provides the forum for the most powerful innovations and solutions the industry has to offer. As the meeting place for the global business technology community, upcoming Interop events include Interop Sao Paulo, August 12-14, 2008, Transamerica Expo Center, and Interop New York, September 15-19, 2008 Javits Convention Center, New York City. For more information visit

About TechWeb (formerly CMP)

TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3* million business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise,,, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on # of monthly connections

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SOURCE: Interop

CONTACT: Natalia Wodecki, Interop PR Manager, +1-415-947-6769,

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