Interop® New York 2007 Hosts Microsoft's Who Are You Launch

Microsoft's Fresh Approach Spotlights Interop's IT Community First

Oct 12, 2007

Interop New York, produced by CMP, today announced the launch of Microsoft's Who Are You campaign at Interop New York at the Jacob K. Javits Convention Center, October 22-26, 2007. Who Are You is a unique, multi-tiered approach centered around celebrating the inner IT professional -- their inspirations, passions, hobbies and talents.

Interop will host several Microsoft events where IT professionals can showcase their multi-dimensional, creative personalities outside of their professional persona. All performances will be recorded live at Interop at the Who Are You performance lounge on the expo floor. Pre-event user-generated content, as well as what will be recorded at the event, will be featured on the Who Are You Web site at The site will be the source for the new campaign, allowing IT Professionals an outlet to show that in addition to their important roles as analysts, developers, and engineers, they are novelists, magicians, craftsman, athletes, philanthropists and more. Interop and Microsoft want to discover their stories and celebrate the multi-faceted IT pro in front of Interop's vast audience.

"Interop has become the gathering place for the business IT community," said Lenny Heymann, Interop General Manager. "Microsoft's Who Are You campaign helps us get to know our audiences that much better, connecting with each individual on a personal level."

Throughout the years Interop has been committed to bringing together the largest audiences of regional to international buyers from the enterprise, SMB and channel in addition to press and analysts. Interop offers the unique opportunity to experience a comprehensive array of cutting-edge education seminars and live demonstrations of tomorrow's technologies. Microsoft's Who Are You campaign calls for a new level of customer involvement and provides the Interop audience the chance to express themselves.

"Microsoft's Who Are You is about the power of a community," said Romi Mahajan, Director of Technical Audience Platform Marketing, Microsoft. "Interop is the perfect platform for IT professionals to express their multi-dimensional character among their peers, strengthening the industry bond."

To sign up for the Who Are You Performance Lounge at Interop New York visit Additionally, on Tuesday, October 23rd, Microsoft will host a Who Are You VIP party celebrating the IT professionals at Interop New York's 2007 attendee party. Microsoft's Who Are You Lounge will be located on the Expo floor in booth #145 throughout the duration of Interop.

About Interop®

Interop® drives the adoption of technology, providing knowledge and insight to help IT and corporate decision-makers achieve business success. Part of CMP Technology's family of global brands, Interop is the leading business technology event series. Through in-depth educational programs, workshops, real-world demonstrations and live technology implementations in its unique InteropNet and InteropLabs programs, Interop provides the forum for the most powerful innovations and solutions the industry has to offer. As the meeting place for the global business technology community, upcoming Interop events include Interop New York, October 22-26, Javits Convention Center, New York City; Interop Berlin, November 6-8, Fairground Berlin; Interop Moscow 2008, April 23-24, 2008, Forum Hall, Moscow; Interop Las Vegas 2008, April 27-May 2, 2008, Mandalay Bay Convention Center, Las Vegas; and Interop Tokyo 2008, June 9-13, 2008, Mukahari Messe, Tokyo. For more information about these events, visit

About CMP

CMP ( is a media and marketing solutions company serving the technology industry. With the leading online, event and print brands in all technology market categories, and with services and tools that reach beyond traditional advertising, CMP shapes and influences the technology industry worldwide. CMP publishes highly respected media brands such as TechWeb, InformationWeek, ChannelWeb, CRN, EE Times and TechOnline; produces major industry events such as Interop, Web 2.0 Expo, XChange, Game Developers Conference and the Embedded Systems Conferences; and provides business information and marketing services such as the International Customer Management Institute, Semiconductor Insights and Second Life consulting for technology marketers. CMP is a subsidiary of United Business Media (, a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion. For more CMP news, go to

First Call Analyst:
FCMN Contact:


CONTACT: Natalia Wodecki, PR Manager of Interop, +1-415-947-6769,; or Julie-Anne Arsenault, Marketing Manager, Technical
Audience & Platform Marketing of Microsoft Corporation, US BMO,

Web site: