Interop® Global Brand Thrives After Successful Las Vegas Event
Industry Continues to Look to North America's Premier Business Technology Event For Insight into the Future of the Market
Jun 12, 2007
With the recent conclusion of CMP Technology's Interop Las Vegas 2007, strong momentum generated from the successful event has once again propelled the Interop brand forward, continuing to drive the growth and innovation of the trillion dollar global business technology market. This year's increased buyer attendance on the Interop Las Vegas show floor was a direct result of double digit increases in both exhibitors and attendees.
At Interop Las Vegas 2007, IT and business decision-makers jammed conference sessions, with topics such as security, Unified Communications, Green IT, mobility, data center, storage and SMB topics taking center stage during the week, reflecting the most pressing issues in the business technology industry today. Interop continues its momentum in 2007 at Interop New York, taking place October 22-26, as well as at Interop Tokyo (June 11-15), Interop Berlin (November 6-8), and Interop Moscow (May 30-31). Interop Las Vegas will return to the Mandalay Bay Convention Center in 2008 April 27 through May 2.
"As the lines between software and infrastructure blur, the business technology industry is at the beginning of a new cycle of innovation, with collaboration leading the way as the key enabler of this evolution," said Lenny Heymann, Interop General Manager. "As the leading event for business technology leaders, Interop will continue to expand its scope and its global reach to help business technology professionals worldwide incorporate the latest innovations into their organizations."
"Interop continues to rank among the most important forums for systems vendors, IT buyers, executives, press and industry analysts to exchange knowledge, promote solutions and make IT purchasing decisions," says Brian Riggs, Research Director, Current Analysis. "Interop Las Vegas 2007 came alive with a vibrant combination of product marketing, salesmanship and technical education."
Recently, CMP Technology announced that Software 2008, the industry's largest vendor-neutral gathering of software leaders, will co-locate with Interop Las Vegas 2008. This integration perfectly mirrors the interdependence of software and hardware in today's business technology environment, providing everyone -- from buyers to sellers of technology -- a single stage to participate in the conversation.
Additional information on Interop global events is available online at http://www.interop.com/.
Interop® drives the adoption of technology, providing knowledge and insight to help IT and corporate decision-makers achieve business success. Part of CMP Technology's family of global brands, Interop is the leading business technology event series. Through in-depth educational programs, workshops, real-world demonstrations and live technology implementations in its unique InteropNet and InteropLabs programs, Interop(r) provides the forum for the most powerful innovations and solutions the industry has to offer. As the meeting place for the global business technology community, Interop events in 2007 include Interop Las Vegas, May 20-25, Mandalay Bay Convention Center, Las Vegas; Interop Moscow, May 30-31, Forum Hall, Moscow; Interop Tokyo, June 11-15, Mukahari Messe, Tokyo; Interop New York, October 22-26, Javits Convention Center, New York City; and Interop Berlin, November 6-8, Fairground Berlin. For more information about these events, visit http://www.interop.com/.
About CMP Technology
CMP Technology (http://www.cmp.com/) is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.
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SOURCE: CMP Technology
CONTACT: Natalia Wodecki, PR Manager of CMP Technology, +1-415-947-6762,