Interop Las Vegas Survey Reflects an Increase in Technology Spending Among Attendees
Interop Audience Bucks Current IT Buying Trend, Survey Supports the Value of Live Events
May 14, 2009
Interop® today released the results of a pre-show survey that indicates 42 percent of attendees at the upcoming Las Vegas intend to increase spending on technology within their organizations in 2009 as compared to last year. The Interop Las Vegas 2009 pre-show survey goes on to reveal that 95 percent of pre-registered attendees are active purchasers within their companies, interested in areas like virtualization, cloud computing, IT energy conservation, mobility & wireless, and network infrastructure and data center upgrades. Interop Las Vegas is happening May 17-21 at the Mandalay Bay Convention Center in Las Vegas. For more information see http://www.interop.com/.
"Attendees at this year's Interop Las Vegas are anxious to learn about the incredible innovation in today's business technology market and have the buying power to invest in these solutions," said Lenny Heymann, GM of Interop. "The survey is a testament to Interop's commitment of connecting quality buyers with the leading providers of technology solutions, during an important time in the industry."
The Interop survey polled over 900 pre-registered Interop Las Vegas 2009 attendees via email and found the following top line results:
Active Buyer Trends -- 80 percent of Interop Las Vegas 2009 attendee IT budgets will increase or remain flat, while 20 percent will decrease compared with 2008 -- 42 percent of attendees 2009 IT budgets are actually increasing compared with 2008 -- 41 percent of Enterprise 2.0 tech budgets among Interop Las Vegas 2009 attendees will increase for 2009 while 7% will decrease Active Buyer Profile and Interest Areas -- 95 percent of Interop attendees are active in the purchase process -- 88 percent have direct involvement with vendors, up from 68% in 2008 -- 59 percent are currently using, planning to use or considering cloud computing -- 70 percent are interested in learning more about IT energy conservation -- The top 3 reasons they value the Interop event: meeting with a variety of vendors in one place, to see new products and stay up to date on technologies, and to see technology in action through in person demonstrations
Interop Las Vegas 2009 will cover key industry themes and present cost-saving IT solutions to increase revenue and improve competitive advantage. As the largest and most comprehensive business technology event, Interop will feature topics such as cloud computing, virtualization, mobility and Green IT, celebrating innovation within the market.
About the Survey
An email invitation to the online survey was sent to a random sampling of pre-registered Interop Las Vegas 2009 attendees. The survey was fielded by 3rd party research company Decipher, Inc. from April 15th to May 1st, 2009. Results represent 933 respondents. Survey details are available on request.
Interop® drives the adoption of technology, providing knowledge and insight to help IT and corporate decision-makers achieve business success. Part of TechWeb's family of global brands, Interop is the leading business technology event series. Through in-depth educational programs, workshops, real-world demonstrations and live technology implementations in its unique InteropNet program, Interop provides the forum for the most powerful innovations and solutions the industry has to offer. For more information about these events visit www.interop.com.
TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.
*13.3 million business decision-makers: based on # of monthly connections
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