Technology Spending Increases Among Interop Las Vegas Attendees

IT Professionals Looking to Buy at Leading IT Event of the Year

Apr 22, 2010

InteropĀ® today released the results of a pre-show survey that indicates 53 percent of attendees at the upcoming Interop Las Vegas intend to increase spending on technology within their organizations in 2010 as compared to last year. The Interop Las Vegas 2010 pre-show survey further reveals that 95 percent of pre-registered attendees are active purchasers within their companies, interested in areas like cloud computing, virtualization, network infrastructure and data center upgrades. Each of these topics will be front and center at next week's Interop, happening April 25-29 at the Mandalay Bay Convention Center in Las Vegas. For more information visit:

"Topping Interop attendees' agenda is learning about the innovation occurring in the business technology market and making purchasing decisions," said Lenny Heymann, General Manager of Interop. "There is a pent-up demand from Interop attendees to connect with the leading vendors and interact with available technology solutions. Interop enables IT professionals to capture the whole story on a level playing field, compare solutions, and set a buying strategy that will help them cut costs and remain competitive in today's industry."

The Interop survey polled nearly 500 pre-registered Interop Las Vegas 2010 attendees via email and found the following top line results:

  Active Buyer Trends
  --  89 percent of Interop Las Vegas 2010 attendee IT budgets will increase
      or remain flat
      --  53 percent of attendees 2009 IT budgets are actually increasing
          compared with 2009

  Active Buyer Profile and Interest Areas
  --  95 percent of Interop attendees are active in the purchase process
  --  89 percent have direct involvement with vendors
  --  Over 65 percent are currently using, planning to use or considering
      cloud computing
  --  62 percent are interested in learning more about IT security; while
      over 50 percent are interested in learning more about desktop and
      server virtualization
  --  Leading IT initiatives/priorities: virtualization, IT security,
      mobility and wireless, IT energy conservation, network infrastructure
      and data center upgrades
  --  The top three reasons Interop attendees value Interop as the IT event
      of the year:  to stay up to date with IT industry trends, identify new
      products and new companies, and meet with technology vendors and
      evaluate product solutions

Interop Las Vegas 2010 will cover key industry themes and present cost-saving IT solutions to increase revenue and improve competitive advantage. As the largest and most comprehensive business technology event, Interop will feature educational programs, workshops, live demonstrations and an expo show floor, showcasing over 300 exhibitors' latest IT products and services.

About the Survey

An email invitation to the online survey was sent to a random sampling of pre-registered Interop Las Vegas 2010 attendees. The survey was fielded by 3rd party research company Decipher, Inc. from March 25-April 15, 2010. Results represent 475 respondents. Survey details are available on request.

About InteropĀ®

InteropĀ® drives the adoption of technology, providing knowledge and insight to help IT and corporate decision-makers achieve business success. Part of UBM TechWeb's family of global brands, Interop is the leading business technology event series. Through in-depth educational programs, workshops, real-world demonstrations and live technology implementations in its unique InteropNet program, Interop provides the forum for the most powerful innovations and solutions the industry has to offer. For more information about these events visit,

About UBM TechWeb

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses - media solutions, marketing services and paid content -UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands include: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading InformationWeek, Wall Street & Technology, and Advanced Trading magazines. UBM TechWeb is a UBM company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

First Call Analyst:
FCMN Contact:


CONTACT: Joylyn Tanner, PR of UBM TechWeb, +1-415-947-6319,

Web Site:

Company News On-Call: