Keynote Line-Up Announced for TechWeb's Enterprise 2.0 Conference 2009

Industry Leaders and Visionaries to Speak at This Year's Event

Jun 2, 2009

The Enterprise 2.0 Conference, produced by TechWeb, today announced its 2009 keynotes and keynote roundtable speakers. The event line-up presents big-picture ideas from industry thought leaders and real-life case studies from large organizations transforming their business with Enterprise 2.0 applications and strategies. The Enterprise 2.0 Conference will take place in Boston at the Westin Boston Waterfront, June 22-25, 2009. For more information on keynote speakers, conference content, and registration visit:

"The Enterprise 2.0 Conference will spotlight the true pioneers of Enterprise 2.0 adoption," said Steve Wylie, General Manager, Enterprise 2.0 Conference. "We are pleased to have some of the world's leading enterprise customers take center stage to discuss the opportunities and challenges presented when integrating Web 2.0 and social applications within business. Our event provides attendees with a better understanding of the cost-cutting and productivity benefits available to them when Enterprise 2.0 strategies are put to work."

  The keynote speakers for Enterprise 2.0 Conference include:
  --  Jascha Franklin-Hodge, CTO and Founding Partner, Blue State Digital
  --  Matthew Fraser, Co-author, Throwing Sheep in the Boardroom: How Online
      Social Networking Will Transform Your Life, Work and World and Senior
      Research Fellow, INSEAD Business School, France

  --  Andrew McAfee, Associate Professor, Harvard Business School - to
      moderate panel discussion on "Applying the Social Dimension to the
      Lockheed Martin Mission" with Lockheed Martin representatives Shawn
      Dahlen, Senior Media Program Manager and Christopher Keohane, Social
      Media Program Product Manager

The keynote agenda also includes roundtable discussions on three core themes at this year's conference. On Tuesday, June 23 at 10:30 a.m., Matthew Fraser will moderate "Enterprise 2.0 Reality Check - What's Working. What's Not. What's Next" for an honest assessment and discussion of Enterprise 2.0 in the real world. Panel participants include: Nate Nash, Senior Manager, BearingPoint; Christian Finn, Director of Sharepoint Product Management, Microsoft; Ross Mayfield, President, Chairman and Co-founder, Socialtext; Neil Callahan, Executive VP, mktg and R. Todd Stephens, Ph.D, Senior Technical Architect, AT&T.

Continued on Wednesday, June 24, the keynote program digs deep into social media and the enterprise. Irwin Lazar, VP, Communications Research, Nemertes Research will lead "The Future of Social Messaging in the Enterprise" discussion on the rapid rise of social messaging services, how end-user organizations can utilize social messaging to improve external and internal collaboration and the role these applications and services will play in existing UC and collaboration architectures. Participants include: Tim Young, Founder and CEO, Socialcast; Laura Fitton, Principal, Pistachio Consulting; Dan York, Director of Converstaions, Voxeo; David Marshak, Senior Product Manager, Unified Communications & Collaboration (UC2), IBM Lotus Software; Fernando Egea, Senior Director, Solution Architect, Alcatel-Lucent; Mike Gotta, Principal Analyst, Burton Group and Al Literati, Senior Director Engineering, Voice Technology Group, Cisco. "Does Social Media and Marketing Matter?" continues the discussion on social media adoption and what it means for business. The panel will be moderated by Peter Kim, Senior Partner, Dachis Corporation and participants include: Evelyn Varner, VP Marketing Strategy and Innovation, Fidelity Investments; Greg Matthews, Consumer Innovation, Humana; Benjamin Foster, Strategy and Content Manager, Allstate Life Insurance and Morgan Johnston, Manager Corporate Communications, JetBlue Airways.

In addition to keynote presentations, the Enterprise 2.0 Conference program includes a multi-track conference, an Expo Pavilion filled with the latest tools and solutions from over 40 of the top vendors of Enterprise 2.0 technologies, Launch Pad, where companies pitch their best new products and ideas to a voting audience, Enterprise2Open, an unconference where attendees drive the content and conversation, and many networking opportunities. Visit for more details on Enterprise 2.0.

About The Enterprise 2.0 Conference

The Enterprise 2.0 Conference explores the integration of Web 2.0 technologies in the enterprise, from both strategic and tactical perspectives. This annual conference and sponsor pavilion focuses on the tools and techniques that best leverage the technical, productive and social aspects of IT and workgroup environments to build a cohesive collaboration strategy and empower a connected workforce. For more information visit:

About TechWeb

TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise,,, market leading, award-winning magazines such as InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology and The Financial Technology Network. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on # of monthly connections

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