UBM TechWeb's Enterprise 2.0 Conference Announces Keynote Speakers, Cisco Joins Line-up

Program Focused on Driving Business Value Inside the Enterprise, Explores Entire Enterprise 2.0 Lifecycle

Feb 24, 2010

The Enterprise 2.0 Conference, produced by UBM TechWeb, today announced keynote speakers from Cisco, Socialtext and BT Design will take the stage in Boston. Enterprise 2.0 Conference, taking place at the Westin Boston Waterfront, June 14-17, 2010, is the leading event for companies looking to transform their business through social computing and the adoption of collaborative tools and Web 2.0 technologies. To register and for more information visit: http://www.e2conf.com/boston/.

  The list of keynote speakers is growing and currently includes:
  --  Eugene Lee, CEO, Socialtext
  --  Andrew McAfee, Principal Research Scientist, Center for Digital
      Business, MIT Sloan School of Management
  --  JP Rangaswami, CIO and Chief Scientist, BT Design
  --  Murali Sitaram, Vice President and General Manager, Cisco's Enterprise
      Collaboration Platform
  --  Gentry Underwood, IDEO

As the largest program to date, the agenda will cover the entire Enterprise 2.0 lifecycle including strategy, execution and performance monitoring, and features the industry's thought leaders, experts and practitioners. This year's conference is focused on business value and the schedule is organized around the following key themes:

  --  Enterprise 2.0 Strategy
  --  Social Business Applications and Platforms
  --  Adoption in the Enterprise for Practitioners
  --  Delivery Strategies: Deploying, Connecting and Mobilizing
  --  Customer and Partner Engagement through Social Media

"As the program builds, we are focused on providing practical steps and case studies that will drive business value inside the enterprise," said Steve Wylie, General Manager, Enterprise 2.0 Conference. "We plan to examine the entire Enterprise 2.0 lifecycle, focused specifically on how deeply Enterprise 2.0 is able to permeate the many layers of business processes and the people that comprise them. We believe this 'social layer' represents a tremendous opportunity to drive innovation, increase collaboration and find even greater value from Enterprise 2.0."

As both a conference and an exhibition, the Enterprise 2.0 Conference will span four days to offer visionary keynotes, in-depth tutorials, breakout sessions and a Launch Pad program, featuring innovative start-up companies changing today's enterprise landscape. The event delivers a program rich with case studies from leading customers demonstrating how Enterprise 2.0 is providing value across business. Event sponsors include Cisco, Microsoft, Spigit, Atlassian, BlueKiwi, Qontext and Socialtext.

About The Enterprise 2.0 Conference

The Enterprise 2.0 Conference explores the integration of Web 2.0 technologies in the enterprise, from both strategic and tactical perspectives. This annual conference and sponsor pavilion focuses on the tools and techniques that best leverage the technical, productive and social aspects of IT and workgroup environments to build a cohesive collaboration strategy and empower a connected workforce. For more information visit: www.e2conf.com.

About UBM TechWeb

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses - media solutions, marketing services and paid content - UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands include: global face-to-face events such as Interop, Web 2.0, Black Hat and VoiceCon; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading InformationWeek, Wall Street & Technology, and Advanced Trading magazines. UBM TechWeb is a UBM company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

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CONTACT: Joylyn Tanner, PR Specialist of TechWeb, +1-415-947-6319,

Web Site: http://www.liveevents.techweb.com/