CMP Technology to Integrate Software 2008 With Interop 2008, Creating World's Largest Single Stage for Business Technology Solutions
Co-location of the Two Events Mirrors Software and Infrastructure's Joint Role in Achieving Ubiquitous Connectivity
May 29, 2007
CMP Technology today announced it will integrate Software 2008, the industry's largest vendor-neutral gathering of software leaders, with Interop Las Vegas 2008, North America's largest business technology event. The co-location of the two events reflects the interdependence of software and hardware in today's business technology environment, providing everyone -- from buyers to sellers of technology -- a single stage to participate in the conversation.
Coming on the heels of Software 2007, the most successful software event in the conference's history, the convergence of these two shows will provide the 20,000 plus expected attendees of Interop 2008 a one-stop shop for the leading software and infrastructure innovations. As businesses increasingly depend on ubiquitous connectivity and enhanced collaboration, there is a greater need for one forum to address the entire technology ecosystem enabling these trends.
"The lines between software and infrastructure are blurring, and innovation is dependent on the integration of the two," said Lenny Heymann, Interop General Manager. "Our integration of the industry's leading software and infrastructure events is a natural progression that better serves the business technology professionals who live at the intersection of these two worlds every day."
For 22 years Interop has been the premier event for business technology professionals seeking to understand how to implement technologies to enhance business efficiency. Interop has expanded its boundaries this year to examine a broader range of emerging business and consumer technologies -- including Enterprise 2.0, Green IT, Muni Wireless and more -- and how they intersect with existing business IT. As a co-located event, Software 2008 will expand Interop's industry-leading program yet again, highlighting how software continues to be the key enabling technology across all industries.
Though the co-location of these two CMP-owned events reflects a natural shift, CMP is taking measures to ensure it retains the quality of content, networking and intimacy that designates the Software Conference. The show will maintain its vendor-neutral nature, which enables trends to be discussed candidly, the agenda to remain highly focused, and allows software vendors, services and customers to gather together in one forum.
"Just as joining forces with CMP Technology enabled Software 2007 to better motivate the software industry to come together and move the market forward, teaming up with Interop 2008 will introduce the show and its sponsors to an even larger audience of CIOs and IT buyers," said M.R. Rangaswami, Founder and Executive Conference Director, Software 2007.
Both events will be held at the Mandalay Bay Convention Center in Las Vegas. Interop 2008 will run from April 27-May 2, and Software 2008 will take place April 28-29 of that week.
For 22 years, Interop®, part of the CMP Technology family of global brands, has helped business technology decision-makers bring together the key components of a solid information strategy to drive efficiency and competitive advantage for their organizations. As business continues to drive the adoption of technology, and the converged network is creating new advantages, an emerging "IP for business" philosophy has woven itself into the fabric of business process applications that will be on display at Interop 2007 global events. Through in-depth educational programs, workshops, real-world demonstrations and live technology implementations in its unique InteropNet and InteropLabs programs, Interop® provides the forum for the most powerful innovations and solutions the industry has to offer. 2007 Interop events include Interop Las Vegas, May 20-25, Mandalay Bay Convention Center; Interop Moscow, May 30-31, Forum Hall; Interop Tokyo, June 11-15, Mukahari Messe; Interop New York, October 22-26, Javits Convention Center; and Interop Berlin, November 6-8, Fairground Berlin. For more information about these events, visit www.interop.com.
About CMP Technology
CMP Technology (http://www.cmp.com/) is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.
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SOURCE: CMP Technology
CONTACT: Natalia Wodecki, PR Manager, CMP Technology, +1-415-947-6762,