Sarah Milstein Joins TechWeb Team as General Manager and Co Chair of Web 2.0 Expo

Published Author, Expert in Social Media Chosen to Drive Strategy, Content and Community Participation

Nov 12, 2009

TechWeb today announces that Sarah Milstein is joining the business technology media company as General Manager and Co Chair of Web 2.0 Expo brands, including the annual events in San Francisco and New York. The published author and social media expert will be leading the content, strategy and execution of Web 2.0 Expo, working closely with TechWeb's partners at O'Reilly Media. Milstein joins the leading global gatherings of developers, designers, marketers, and business professionals building the next generation Web, right in time for the next annual Web 2.0 Expo New York happening November 16-19th at the Javits Convention Center. For more information about the event and the brand, see

"We're excited that Sarah will be joining TechWeb as GM of Web 2.0 Expo. Her understanding of, passion for and active involvement in the Web community are ideal to help lead the continued growth of our Web 2.0 franchise," said Tony Uphoff, CEO TechWeb. "Web 2.0 Expo is one of TechWeb's leading event brands, serving the developers, designers, marketers and business professionals creating the next generation of the Web."

"I'm delighted to have been selected by TechWeb to direct Web 2.0 Expo," said Sarah Milstein. "TechWeb takes an innovative approach to business technology media, and I look forward to working specifically with the Web 2.0 Expo team on an event that drives the next phase of the Web."

Sarah Milstein, coauthor of The Twitter Book with Tim O'Reilly, is a speaker, writer and consultant specializing in social media for business. Previously, she was on the senior editorial staff at O'Reilly Media, where she founded the Tools of Change for Publishing Conference (TOC) and led development of the Missing Manuals, a best-selling series of computer books for non-geeks. Before joining O'Reilly in 2003, Sarah was a freelance writer and editor, and a regular contributor to The New York Times. She was also the CSA program founder for Just Food, a local-food-and-farms non-profit, and co-founder of Two Tomatoes Records, a label that distributes and promotes the work of children's musician Laurie Berkner. She's currently an MBA candidate at UC Berkeley's Haas School of Business, and she splits her time between the SF Bay Area and New York.

About TechWeb

TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3* million business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise,,, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on # of monthly connections

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