Five Companies Chosen to Showcase Innovation on Stage at Web 2.0 Expo San Francisco

Launch Pad Finalists to Receive Real-Time Feedback from Industry Experts

Mar 27, 2009

O'Reilly Media, Inc. and TechWeb, co-producers of Web 2.0 Expo, Web 2.0 Summit and Gov 2.0 Summit, today announced the five companies chosen to participate in this year's Launch Pad, sponsored by Microsoft BizSpark. Launch Pad, which takes place Thursday, April 2 during Web 2.0 Expo San Francisco at the Moscone West, is a unique public forum for unveiling distinctive new companies and products. Web 2.0 Expo is the leading global gathering of developers, designers, marketers, and business professionals building the next generation Web. For more information visit:

Web 2.0 Expo's judging panel of industry experts includes: Anand Iyer of Microsoft BizSpark, Marshall Kirkpatrick of ReadWriteWeb and Matt Marshall of Venture Beat. Evaluating each Launch Pad company's value to their market, the judges selected five finalists to present for five minutes in front of Web 2.0 Expo's cutting edge audience. John Battelle, Founder/Chairman/CEO of Federated Media and Program Chair of Web 2.0 Summit will emcee the program as the following five companies present on the main stage of Web 2.0 Expo on Thursday, April 2 at 1:15 pm.

  --  -80legs:  provides a Web-scale platform for content discovery and
  --  -Bantam Networks:  allows business teams to create secure social
      workspaces to share information, track activity, and manage contact
      and company relationships inside and outside the organization
  --  -DubMeNow:  gives you a simple, smart way to exchange contact
      information from your mobile phone
  --  -nitobi, PhoneGap:  is an open source development framework for
      building mobile applications with JavaScript

  --  -zeaLog:  a place to collect and visualize personal data

"We received over eighty submissions to the Launch Pad competition this year and are thrilled to see this continued industry enthusiasm and advancement at a rougher time economically," said Brady Forrest, Web 2.0 Expo Co-Chair. "Everyone wants to do more with less right now. The companies our judges gravitated to show that trend. The winners were powerful application platforms that will speed development time and products aimed at improving existing business processes--even the consumer app is aimed at self-improvement through metrics."

A People's Choice Winner will be announced on-site at Web 2.0 Expo via the use of customized shortcodes provided by Mozes ( Audience members will be asked to vote for their top choice based on the demos. Votes will be tabulated in real-time and projected live on screen. All presenters are Launch Pad winners and benefit from the instantaneous feedback provided by the judging panel and the audience.

To learn more about the 2009 Web 2.0 Expo San Francisco or register visit:

Watch video of past Web 2.0 Expos in San Francisco, New York, and Europe at:

View selected presentations from Web 2.0 Expo San Francisco 2008 at:

To see articles, blogs, and other coverage of last year's event, visit:

For a look at photos from 2008, see:

To read Tim O'Reilly's take on the future on the O'Reilly Radar, visit:

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About TechWeb

TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3* million business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise,,, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on # of monthly connections

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