Attendees Ready to Spend at Interop New York

Increasing budgets driven by investments in cloud computing, virtualization, network infrastructure, security and mobile technologies

Nov 6, 2009

InteropĀ® today released the results of a pre-show survey that indicates 44 percent of attendees at the upcoming Interop New York intend to increase spending on technology in 2010, signaling a recovery in the business technology industry. The Interop New York 2009 pre-show survey goes on to reveal that 95 percent of pre-registered attendees are active purchasers within their companies, prioritizing areas like cloud computing, virtualization, wireless/mobility, security, and network infrastructure. Interop New York is happening November 16-20 at the Javits Convention Center. For more information see

"As we've anticipated all year, technology is going to be a leader in the economic recovery," said Lenny Heymann, General Manager of Interop, "Our attendees are gearing up to invest in a wide range of technologies, particularly emerging areas such as cloud computing, virtualization, and mobility that will be featured at Interop New York."

The Interop survey polled over 500 pre-registered Interop New York 2009 attendees via email and found the following top line results:

  Active Buyer Trends
  --  44 percent of Interop New York attendee IT budgets will increase in
      2010, while only 12 percent will decrease compared with 2009
      --  88 percent of attendees' 2010 IT budgets will increase or remain
          flat compared with 2009

  --  43 percent of Enterprise 2.0 tech budgets among Interop attendees will
      increase for 2010

  Active Buyer Profile and Interest Areas
  --  95 percent of Interop attendees are active in the purchase process
  --  71 percent are currently using, planning to use or considering cloud
      computing, up from 59 percent six months ago from the Interop Las
      Vegas 2009 pre-show survey
  --  53 percent of attendees indicated that security is a top priority for
      2010, once again ranking as the #1 focus area for projects
  --  47 percent of attendees indicated upgrading network infrastructure as
      a top priority, up from 39 percent a year ago
  --  47 percent of attendees indicated wireless/mobility as a top priority,
      up from 40 percent a year ago

  --  31 percent of Interop attendees indicated virtualization as a top
      priority initiative in the coming year, up from 21 percent a year ago

As the leading global business technology conference and expo, Interop New York 2009 offers a deep-dive look into the most powerful innovations and solutions in the industry. More than 150 exhibitors will showcase their IT solutions at the New York event this year, including APC, AT&T, CA, Cisco, Citrix, Enterasys, Force10 Networks, HP, IBM, LifeSize, Microsoft, Qwest, Riverbed, and Xirrus. In addition to the comprehensive expo show floor, Interop New York will feature focused workshops like CIO Boot Camp, Enterprise Cloud Summit and Virtualization Day.

About the Survey

An email invitation to the online survey was sent to a random sampling of pre-registered Interop New York 2009 attendees. The survey was fielded by 3rd party research company Decipher, Inc. from October 14th to October 28th, 2009. Results represent 534 respondents. Survey details are available on request.

About InteropĀ®

InteropĀ® drives the adoption of technology, providing knowledge and insight to help IT and corporate decision-makers achieve business success. Part of TechWeb's family of global brands, Interop is the leading business technology event series. Through in-depth educational programs, workshops, real-world demonstrations and live technology implementations in its unique InteropNet and InteropLabs programs, Interop provides the forum for the most powerful innovations and solutions the industry has to offer. For more information visit

About TechWeb

TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3* million business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise,,, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on # of monthly connections

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