TechWeb's Enterprise 2.0 Conference Unveils 2009 Program, Announces New Open Innovation Award

Customer Case Studies Will Showcase Benefits of Enterprise 2.0 Adoption

May 19, 2009

The Enterprise 2.0 Conference, produced by TechWeb, today announced a program focused on innovative, real-world, case studies of Enterprise 2.0 being applied in today's leading-edge businesses. New to the event this year is the Open Innovation Award that will be presented to the most notable example of enterprise 2.0 tools and best practices for organizational change within a company. The Enterprise 2.0 Conference spans four days with in depth workshops, keynotes and over fifty sessions featuring leading examples of Enterprise 2.0 in action. The event will take place in Boston at the Westin Boston Waterfront, June 22-25, 2009. For more information visit:

The Enterprise 2.0 Conference focuses on the adoption of web 2.0 tools and collaborative applications that are transforming business. This year, the event takes a deep dive into social media in business with a keynote address from Jascha Franklin-Hodge of Blue State Digital, the company behind the strategy and tactics that helped put Barack Obama in the White House. A keynote panel on the topic "Does Social Media and Marketing Matter" features senior level speakers from Fidelity and Humana. A new track and in-depth workshop on social media have also been added. The Enterprise 2.0 Conference program includes visionary keynotes and practitioner case studies, an Expo Pavilion featuring the latest industry technologies and a Launch Pad spotlighting the companies that will be making headlines this year.

"Our agenda is full of excellent case studies from some of the world's leading brands, all focused on driving business value from the adoption of Web 2.0 and collaborative technologies, enabling them to better compete in today's challenging economy. The Open Innovation Award is a new and exciting opportunity featuring how companies are embracing Enterprise 2.0 tools and practices to increase productivity and cut costs," said Steve Wylie, General Manager, Enterprise 2.0 Conference.

The first Enterprise 2.0 Open Innovation Award will be an industry salute to the work a company has done to embrace collaborative and transformative enterprise 2.0 tools. Stowe Boyd, CEO, Edglings and Oliver Marks, Enterprise Collaboration Consultant, Oliver Marks & Associates, will present eight company case studies, from the most innovative companies in the space, during their "Open Enterprise 2009 in Depth" session on Tuesday, June 23. The winning company will be chosen as the recipient of the Open Enterprise 2009 Innovation Award and given a 10-15 minute presentation on the conference main stage. Case study submissions are being accepted until Friday, May 22 and forms are available online at:

"The Enterprise 2.0 conference has grown into a community where vendors, practitioners, and visionaries come together to explore the tools and practices of Enterprise 2.0," said Stowe Boyd, CEO of Edglings. "This is the perfect place to present the Open Innovation Award for advances in the application of Web 2.0 in the enterprise."

Beyond customer stories from early adopters, program highlights this year include Enterprise2Open, the "unconference" portion of the event open to anyone who would like to attend. In its second year, Enterprise2Open blends pre-scheduled content with an open grid where the attendees fill in the sessions they either want to discuss or present themselves. Enterprise 2Open will be facilitated by Ross Mayfield of SocialText and Susan Scrupski of SoCo Partners.

About The Enterprise 2.0 Conference

The Enterprise 2.0 Conference explores the integration of Web 2.0 technologies in the enterprise, from both strategic and tactical perspectives. This annual conference and sponsor pavilion focuses on the tools and techniques that best leverage the technical, productive and social aspects of IT and workgroup environments to build a cohesive collaboration strategy and empower a connected workforce. For more information visit:

About TechWeb

TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise,,, market leading, award-winning magazines such as InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology and The Financial Technology Network. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on # of monthly connections

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