CMP's Mobile Business Expo to Focus on Next Generation of Enterprise Mobility

Third Annual Event to Cover the Most Important Issues Surrounding the Mobile Workforce

PRNewswire
SAN FRANCISCO
Oct 10, 2007

CMP's Mobile Business Expo announces the most thought provoking topics to unfold at its third annual event: Is there a device that will do for the enterprise what Apple's iPhone® has done for the consumer market? What will the future of wireless broadband mean to business users? Where are mobile business applications headed beyond push email? As mobility continues to play an increasingly strategic role in business technology, MBX audiences demand more sophisticated, targeted solutions for their enterprise mobility challenges. Mobile Business Expo, at the Jacob K. Javits Convention Center in New York October 22-25, is the only event focused exclusively on enterprise mobility and the business requirements, technologies and tools needed to create and manage end-to-end mobile business solutions.

"This year's line up of sessions and speakers is designed to arm IT and business professionals with the tools they need to evolve their mobile workforce and successfully navigate today's wireless technology options," said Steve Wylie Mobile Business Expo General Manager. "From strategy to side-by-side product comparisons, MBX provides a vendor-agnostic environment for event-goers to interact with the very latest devices, applications, platforms and technologies."

Through comprehensive education and presentations, Mobile Business Expo will closely examine the next generation of enterprise mobility -- from the growth of the mobile Web and 3G services, to the future of mobile business applications and more. A sample of sessions includes:

In Search of the Ultimate Mobile Computer -- Preview the latest in mobile communication devices from established leaders and startup innovators alike. What is the right balance among function, size and power? Is an all-in-one device possible, or even desired? This session will take a look at the future of what's new, what cool, and most importantly, what's effective. Moderated by David Berlind, Executive Editor of ZDNet.

The Future of Wireless Broadband -- "Wireless" and "broadband" are no longer mutually exclusive. Virtually any application can be mobilized, no matter what its requirements. This panel will examine the key developments in wireless technologies and systems and how these are shaping a new approach to information technology. Moderated by Craig Mathias, Principal, Farpoint Group. Speakers include Cisco Systems, AT&T and Motorola.

Mobile Business 2.0: The True Promise Of Wireless -- Learn where mobile business applications and technologies are headed, and how mobility will play a key role in such trends as Unified Communications, Location-Based Services, Enterprise 2.0, and beyond. Moderated by Stephen Wellman, Editor-in-Chief, InformationWeek. Speakers include Sprint LBS Provider Xora, Research In Motion, Nokia and Yankee Group.

As in years past, leading industry experts and vendors will converge at MBX to discuss the issues, strategies and technologies driving the enterprise mobility market today. And for the first time, Mobile Business Expo 2007 will colocate with two other premier technology shows -- Interop New York, the leading business technology event and VoiceCon, the forum for business IP telephony.

This colocation allows attendees to harvest the crucial details of their particular market while gleaning meaningful insight from a multi-dimensional venue with discussions, innovations and solutions that cut across industry lines.

Premier Sponsors of Mobile Business Expo 2007 include AT&T, Diamond Sponsor; Ascendent/Blackberry (RIM), Cisco, Siemens, Sprint, Verizon, Sybase iAnywhere, Platinum Sponsors; and Trellia, Silver Sponsor.

About Mobile Business Expo

Mobile Business Expo integrates the business strategies, technologies, tools and corporate issues necessary to build an end-to-end mobile strategy and manage a mobile workforce. Mobile Business Expo is targeted towards IT professionals, business managers and channel professionals who are focused on leveraging wireless technologies and looking to integrate the disciplines, technologies and vendors involved in the enterprise mobility equation. Mobile Business Expo will take place at the Jacob K. Javits Convention Center in New York, October 22-26, 2007. For more information about the event, please visit http://www.mobilebusinessexpo.com/.

About CMP

CMP (http://www.cmp.com/) is a media and marketing solutions company serving the technology industry. With the leading online, event and print brands in all technology market categories, and with services and tools that reach beyond traditional advertising, CMP shapes and influences the technology industry worldwide. CMP publishes highly respected media brands such as TechWeb, InformationWeek, ChannelWeb, CRN, EE Times and TechOnline; produces major industry events such as Interop, Web 2.0 Expo, XChange, Game Developer Conference and the Embedded Systems Conferences; and provides business information and marketing services such as the International Customer Management Institute, Semiconductor Insights and Second Life consulting for technology marketers. CMP is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion. For more CMP news, go to cmp.com/news.

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SOURCE: CMP

CONTACT: Natalia Wodecki, PR Manager of CMP, +1-415-947-6769,
nwodecki@cmp.com

Web site: http://www.cmp.com/
http://www.mobilebusinessexpo.com/


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