CMP Technology Launches Interop Sao Paulo 2008

Leading Global Business Technology Event Expands to Address Brazilian Business Technology Market, Collocates with Security Week 2008

PRNewswire
SAN FRANCISCO
Sep 5, 2007

Interop®, owned by CMP Technology, continues to drive growth and innovation in the global business technology market by announcing Interop Sao Paulo, taking place at the Transamerica Expo Center, August 12-14, 2008. Interop Sao Paulo will collocate with Security Week Brazil 2008, the largest Latin-American event on risk management and information security.

Interop Sao Paulo will focus exclusively on the needs of the growing Brazilian business technology industry, providing the most efficient and effective platform for builders, buyers and sellers of IT products and services to meet and do business. Successful Interop events in Las Vegas, New York, Berlin, Moscow and Tokyo provide strong momentum for the launch of Interop Sao Paulo and confirm Interop is where the global business technology industry meets.

"The Brazilian IT market is growing at tremendous rates. Collaboration across markets and within business structures is critical as IT professionals worldwide incorporate the latest innovations into their organizations," said Lenny Heymann, Interop General Manager. "As the leading event for business technology leaders for more than 20 years, there is no better place or time for Brazilian IT professionals to see the latest business technology advances and learn how they all work together than Interop."

Interop Sao Paulo will include an in-depth educational program covering the cutting-edge topics driving innovation in business technology such as security, data center, VoIP, and mobility. Extensive workshops, panels and sessions will provide attendees with the unique opportunity to interact face- to-face with industry experts and thought leaders. Interop participants will master current technological challenges, learn how to best optimize their IT investments, and become best equipped to make the most profitable purchasing decisions.

"We are delighted to be expanding our South American event portfolio with the launch of Interop Sao Paulo," said Joris van Wijk, Managing Director, CMP Information Brazil. "Brazil is experiencing one of world's highest growth rates for the IT industry, proving Interop is launching at a crucial moment to bring together suppliers of the newest technologies with IT professionals from Brazil and other South American countries."

For the first time ever, Interop will collocate with Security Week Brazil 2008. As the largest Latin-American event addressing risk management and information security, Security Week Brazil will offer attendees unparalleled perspective on many key issues driving business technology today. Interop Sao Paulo, with Security Week 2008, offer an unprecedented look into the most powerful innovations and solutions the industry has to offer, with in-depth focus on critical vertical themes like security.

"Interop Sao Paulo and Security Week 2008 will offer IT executives and managers a single professional space where they can learn and test drive the latest technologies first-hand, encouraging cutting-edge competitiveness," said Robert Janssen, CEO Via Forum, Security Week. "This unique situation will give all audiences an efficient, one-stop-shop to learn about collaboration, ubiquitous communications, true mobility, security, and what that means in one of the world's largest business technology marketplaces. We are truly excited to have Security Week Brazil team up with Interop Sao Paulo to offer the best combination for the most advanced IT showcase in Brazil."

For over two decades, business leaders and IT professionals have come to Interop to learn about the latest technology innovations and how best to integrate them to provide business value. Interop Sao Paulo joins Interop events in Berlin, Las Vegas, New York, Tokyo and Moscow to firmly establish the Interop brand as the leading global business technology event.

To learn more about Interop Sao Paulo go to http://www.interopsaopaulo.com.br/.

About Interop®

For 22 years, Interop®, part of the CMP Technology family of global brands, has helped IT and business decision-makers bring together the key components of a solid information strategy to drive efficiency and competitive advantage for their organizations. As business continues to drive the adoption of technology, and the converged network is creating new advantages, an emerging "IP for business" philosophy has woven itself into the fabric of business process applications that will be on display at Interop 2007 global events. Through in-depth educational programs, workshops, real-world demonstrations and live technology implementations in its unique InteropNet and InteropLabs programs, Interop® provides the forum for the most powerful innovations and solutions the industry has to offer. 2007 Interop events include Interop Las Vegas, May 20-25, Mandalay Bay Convention Center; Interop Moscow, May 30-31, Forum Hall; Interop Tokyo, June 11-15, Mukahari Messe; Interop New York, October 22-26, Javits Convention Center; and Interop Berlin, November 6-8, Fairground Berlin. For more information about these events, visit http://www.interop.com/.

About CMP Technology

CMP Technology (http://www.cmp.com/) is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.

About Security Week®

Security Week - International Conference and Exposition on Risk Management and Information Security is the most important event in the segment in the southern hemisphere -- in the past 6 years it has attracted over 10,000 executives and professionals from several key industry organizations, from Brazil and South America, looking to, through international keynote addresses, special case study panels, certification workshops, hands on tutorials and technical courses, advance their knowledge and understanding of the trends and new technologies that would help them protect and preserve their businesses infra-structure. Security Week turned into one of the most important market references for sourcing new solutions and innovations for the organizations and represents today a large portion in the equation of the decision process making for selection of solutions and services by the corporate users.

About Via Forum

Via Forum (http://www.viaforum.com.br/) is a Brazilian marketing company focused in the South American market, offering high end customized communication solutions targeted for producing business results for its clients. It has a strong focus in the information security, digital inclusion public policies and government procurement segments, having created some of the most important market brands, such as e-Gov Forum, National Digital Inclusion Workshop and Security Week. Via Forum, in the last 6 years, has become one of the top providers for organizations targeting clients within these segments in Brazil, and now begins to operate also in the Innovation and Environmental Risk spaces. Via Forum also operates a consulting unit targeted to offer its clients custom designed face to face communications solutions.

First Call Analyst:
FCMN Contact: nwodecki@cmp.com

SOURCE: CMP Technology

CONTACT: Natalia Wodecki, PR Manager of CMP Media, +1-415-947-6762,
nwodecki@cmp.com

Web site: http://www.interop.com/

Web site: http://www.viaforum.com.br/

Web site: http://www.cmp.com/


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