Third Annual Web 2.0 Expo San Francisco Will Focus on 'The Power of Less'

Registration Now Open

Dec 16, 2008

O'Reilly Media, Inc. and TechWeb, producers of Web 2.0 Expo and Web 2.0 Summit, today announced the return of Web 2.0 Expo San Francisco, the annual event for developers, designers, marketers, and business professionals building the next generation Web. This year, Web 2.0 Expo centers on the idea of "the Power of Less," exploring how the principles of Web 2.0 can turn constraints into opportunities. Web 2.0 Expo San Francisco is March 31 - April 3, 2009 at Moscone West.

Web 2.0 events have consistently inspired and educated this industry through memorable and market-moving programs. "The Web is serving as the innovation engine for an economy in peril," said Jennifer Pahlka, co-chair of Web 2.0 Expo, "and the recent slate of Web 2.0 programs, including the sold- out Web 2.0 Summit in November, attest to the energy and excitement of the community. There is enormous opportunity available to those willing to embrace the Web as a platform."

Web 2.0 Expo hosts innovative and successful internet industry representatives and companies to discuss leveraging the power of the Web in challenging times. Web 2.0 Expo San Francisco will consist of a multi-track conference, an "unconference" program called Web2Open, a major tradeshow and many networking opportunities and events. Conference tracks include: Strategy & Business Models, Marketing & Community, Design & User Experience, Fundamentals, Development and four focus tracks: Web Operations, Mobile, Security and Entertainment.

Web 2.0 Expo San Francisco 2009 welcomes supporting companies, including Diamond sponsor IBM; Platinum sponsors Microsoft and; Gold sponsors Adobe and EffectiveUI, Invest in Germany, UltraDNS and ONEsite; Silver sponsors 3Tera, Ascentium, Awareness, HiveLive, Image Span, Jive Software, Juniper Networks, Kapow Technologies, Keynote Systems Inc., Lithium Technologies, Panther Express, Remy Corporation, SynthaSite, Vignette and Znak It!.

To learn more about the 2009 Web 2.0 Expo San Francisco or register visit:

See video of Web 2.0 Expo San Francisco 2008 at:

View selected presentations from Web 2.0 Expo San Francisco 2008 at:

To see articles, blogs, and other coverage of last year's event, visit:

For a look at photos from 2008, see:

To apply for a media pass, visit:

To read the O'Reilly Radar, visit:

If you have ideas about areas you'd like to see included at the conference, send a note to:

If you'd like to stay up to date on information relating to Web 2.0, sign up for the conference newsletter (login required):

About O'Reilly

O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly has been a chronicler and catalyst of leading-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism. For more information, visit: O'Reilly is a registered trademark of O'Reilly Media, Inc. Other products mentioned may be trademarks of their respective companies.

About TechWeb

TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3* million business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise,,, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on # of monthly connections

First Call Analyst:
FCMN Contact:


CONTACT: Natalia Wodecki, PR Manager of TechWeb, +1-415-947-6762,; or Maureen Jennings, Conferences Publicist of O'Reilly
Media, Inc.,

Web site: