TechWeb's Enterprise 2.0 Conference 2008 Demonstrates Growing Importance of Enterprise 2.0

Top Strategists and Business Leaders Explore the Technical and Cultural Changes of the Next Generation Workforce

Apr 15, 2008

The Enterprise 2.0 Conference, produced by TechWeb (formerly CMP), today announced the lineup of speakers and companies at its 2008 event. This first of its kind conference program brings together the companies at the forefront of the evolution of Enterprise 2.0 demonstrating how they are deploying collaborative tools and technologies to drive creative, agile and productive businesses.

This year's event spotlights early adopters of Enterprise 2.0 including the CIA, Wachovia, Fedex, Pfizer and Sony Computer Entertainment, sharing strategies on how to be successful in a world changing with the onset of Enterprise 2.0. The Enterprise 2.0 Conference is the leading event for companies looking to transform their business through social computing, and will take place June 9-12, 2008 at the Westin Boston Waterfront.

"Last year the event examined if Enterprise 2.0 was hype or reality. This year it's clear that Enterprise 2.0 is an ever-present reality, and one that is fast changing the way we do business," said Steve Wylie, General Manager, Enterprise 2.0 Conference. "Successful companies are figuring out how to remove organizational layers and boundaries and use collaborative, bottom-up, tools to take their business to new levels of agility and connectedness. That's why we're excited to welcome the best examples of Enterprise 2.0 in action, presented by companies that are truly challenging and changing their business for the better."

The event program includes visionary speakers Rob Carter, Fedex; Pete Fields, Wachovia; Rishi Chandra, Google; Ned Lerner, Sony Computer Entertainment; Andrew McAfee, Harvard Business School; Simon Revell, Pfizer; and Mark Woolen, Oracle. Additionally, the Enterprise 2.0 Conference has practitioner case studies, a Demo Pavilion featuring the latest technologies from established leaders and new start-ups, and a Launch Pad spotlighting the up-and coming companies changing today's enterprise landscape.

About The Enterprise 2.0 Conference

The Enterprise 2.0 Conference explores the integration of Web 2.0 technologies in the enterprise, from both strategic and tactical perspectives. This annual conference and demo pavilion focuses on the tools and techniques that best leverage the technical, productive and social aspects of IT and workgroup environments to build a cohesive collaboration strategy and empower a connected workforce. For more information visit:

About TechWeb

TechWeb, the global leader in business technology communities, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million business technology professionals actively engage in our communities created around our global face-to-face events including Interop, Web 2.0, Black Hat and VoiceCon; online resources like the TechWeb Network, Light Reading, Intelligent Enterprise,,, and Financial Technology brands; and the market leading, award-winning InformationWeek Magazine, TechNet Magazine, MSDN Magazine and Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, custom media, research, and analyst services.

TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

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