TechWeb Releases Survey Demonstrating Buying Power of Interop® Attendees

Three Out of Four Interop Attendees Made Purchases Following 2008 Event

Feb 26, 2009

Interop® today announced three out of four business technology buyers that attended Interop Las Vegas 2008 made purchases within six months of attending, according to a recent survey. The Interop Buyer's Survey goes on to reveal that even more buyers plan to make purchases in 2009, confirming Interop as the choice venue for active buyers to make purchasing decisions. Interop Las Vegas 2009, produced by TechWeb, is happening at the Mandalay Bay Convention Center May 17-21. Registration is now open at:

"Interop attendees have always been the ones to drive the market," said Lenny Heymann, GM of Interop. "For over 20 years technology companies have looked to Interop to reach buyers that actually have money to spend. Now, more than ever, this is a major priority, and the Buyer's Survey is proof that Interop is the place to find the right, quality audience."

The Interop survey polled over 400 Interop 2008 attendees via email and found the following top line results:

  --  Over 75% of Interop's audience purchased IT products and services in
      the 6 months after Interop Las Vegas 2008 (event dates were April
      29-May 1)
  --  The average amount spent after attending Interop Las Vegas 2008
      increased from the year prior; Average amount spent following Interop
      Las Vegas 2008 was $671,487, up from $628,296 in the 6 months
      following Interop Las Vegas 2007
  --  94% of Interop attendees play a role in purchasing IT products and
  --  83% of those surveyed expect to make purchases in 2009

Interop Las Vegas 2009 will cover key industry themes and present cost-saving IT solutions to increase revenue and improve competitive advantage. The largest and most comprehensive business technology event will feature topics such as cloud computing, virtualization, mobility and Green IT.

Interop Las Vegas 2009 offers a large and comprehensive IT expo, proudly welcoming more than 400 exhibitors including 3Com, Adtran, APC, Aruba Networks, Avocent, Blue Coat, Brocade, CA, Cisco, Citrix, Dell, Eaton, Extreme Networks, Enterasys, Force10 Networks, HP ProCurve, HP Software, Juniper Networks, McAfee, Microsoft, Motorola, NetScout Systems, Nortel, Polycom, Qwest, Riverbed, SAP, ShoreTel, Siemens Enterprise Communications, Sprint, Verizon, VMware, Xirrus, WebEx.

About the Survey

An email invitation to the online survey was sent to a random sample of attendees of Interop Las Vegas 2008 verified attendees. The survey was fielded by 3rd party research company Decipher, Inc. from December 4, 2008 to January 19, 2009. Survey details are available on request.

About Interop®

Interop® drives the adoption of technology, providing knowledge and insight to help IT and corporate decision-makers achieve business success. Part of TechWeb's family of global brands, Interop is the leading business technology event series. Through in-depth educational programs, workshops, real-world demonstrations and live technology implementations in its unique InteropNet and InteropLabs programs, Interop provides the forum for the most powerful innovations and solutions the industry has to offer. For more information about these events visit

About TechWeb

TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise,,, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on # of monthly connections

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CONTACT: Natalia Wodecki, PR Manager of TechWeb, +1-415-947-6762,

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