CMP Technology's Enterprise 2.0 Announces Keynote Lineup

DeBeer, Tapscott, Rhodin, Weinberger, Burney, Polese, Mayfield, Schueller, Moore and McAfee Among List of Executives and Visionaries to Speak at This Year's Event

May 25, 2007

CMP Technology today announced the keynote lineup for Enterprise 2.0 2007 taking place June 18-21 at the Westin Boston Waterfront in Boston. This year's featured speakers will discuss the impact of new technology on the future of business, not only from a technical and financial standpoint, but from a social and cultural point as well. More information regarding keynote speakers, conference content, and registration can be found at:

"Making the shift to a 2.0 organization is no longer an option," said Steve Wylie, Enterprise 2.0 Conference Chair. "In order to remain competitive, it is imperative to integrate new technologies and organizational best practices. We are thrilled to present such an esteemed group of keynote speakers who will set the tone for the conference, provide insight into how and why integrating these processes is important, and to empower the audience with the knowledge to put these practices to work."

  Enterprise 2.0 2007 featured keynotes include:
  -- Marthin De Beer, Senior Vice President, Emerging Markets Technology
     Group at Cisco, will discuss the effect of user generated content, mass
     collaboration and social networking on how employees want to work,
     collaborate, and exchange ideas in the workplace.
  -- Andrew McAfee, Associate Professor at Harvard Business School, will
     review some of the most interesting developments since the phrase
     "Enterprise 2.0" was coined just over a year ago.
  -- Dennis Moore, General Manager, Emerging Solutions, SAP Labs, will focus
     on the intersection of Web 2.0 technologies with enterprise data and
     services as well as some of the future interesting and impactful uses
     of Web 2.0 technologies.
  -- Michael D. Rhodin, General Manager at IBM Lotus, will discuss how
     social software and end user mash-ups are adding a new dimension of
     imagination and innovation to unlock and leverage skills within
  -- Donald Tapscott, Author of Wikinomics, explores a new age where people
     participate in the economy like never before, reaching a tipping point
     where new forms of mass collaboration are changing how goods and
     services are invented, produced, marketed, and distributed on a global
  -- David Weinberger, Harvard Berkman Center for Internet & Society will
     discuss the radical changes taking place in business as employees make
     more direct connections and all information is available, readily
     assembled and reassembled on demand.
  -- Other keynote presenters include Derek Burney, General Manager,
     SharePoint Platform and Tools, Microsoft; Kim Polese, CEO, SpikeSource;
     Joe Schueller, Innovation Manager, Procter & Gamble Global Business
     Services and Ross Mayfield, CEO and Co-Founder, Socialtext.

Enterprise 2.0 will also include more general sessions and keynotes, six conference tracks, tutorials and a demo pavilion, featuring the top names in the industry. Enterprise 2.0 offers attendees the knowledge and insight needed to leverage new tools and technologies hand in hand with culture and processes, to increase innovation, productivity and agility. The technologies covered in this conference include everything from large scale enterprise application suites and communications infrastructure to lightweight web-based applications.

About CMP Technology (

CMP Technology is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (, a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.

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SOURCE: CMP Technology

CONTACT: Liliana Arancibia, PR Specialist, of CMP Technology,

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