Game Developers Conference® Organizers Announce 'GDC Play' Showcase -- Program to Debut at GDC Online 2011, Expand at GDC 2012

Jul 7, 2011

SAN FRANCISCO, July 7, 2011 /PRNewswire/ -- The organizers of the Game Developers Conference®--the world's longest running and largest professionals-only event dedicated to game development-- have announced the debut of a new onsite opportunity for emerging and independent developers to showcase their games at Game Developer Conferences worldwide.

Titled 'GDC Play' and inspired by the success of the Independent Games Festival Pavilion at GDC, the new initiative will include space in special Pavilions themed around emerging game markets. The program will allow GDC Play exhibitors to display their games to key distributors, publishers, press and investors visiting each conference.

When signing up for GDC Play, which is open to a range of emerging developers showcasing playable games, game creators will be given a standalone kiosk with a monitor, keyboard, speakers and Internet connection, as applicable. This makes it an incredibly simple, low-cost opportunity to exhibit titles to prospective business partners, investors and the press.

This program will kick off at GDC Online 2011, to be held in Austin on October 10-13, with a special GDC Play Pavilion located in the heart of the show floor during Expo Hours on Tuesday, October 11th and Wednesday, October 12th at the Austin Convention Center.

Promoted to over 3,000 key GDC Online attendees via pre-show media promotions, and with sponsored profile articles for each GDC Play developer featured in sister website Gamasutra, the Pavilion will be entirely devoted to notable online and connected games from worldwide markets.

A much expanded presence is planned for the Game Developers Conference 2012, to be held in San Francisco March 5-9, with separate GDC Play Pavilions for social & online, smartphone & tablet, and independent games. The Pavilions will be included within a dedicated room - including nearby seating areas for more in-depth meetings - for this iteration of the GDC Play showcase.

"GDC Play is a great opportunity for small developers to show their games to a singularly qualified audience through an easy, low-cost entry," Meggan Scavio, GM of GDC events. "And similar to the IGF Pavilion at GDC, we expect this new, playable game area to be quite the draw and catalyst for business."

More information about signing up for GDC Play is available via the UBM TechWeb Game Network's information site:

About the UBM TechWeb Game Network

A core provider of essential information to the professional game industry, the  UBM TechWeb Game Network – formerly known as the Think Services Game Group - offers market-defining content, and drives community through its award winning lineup of print, online, event and research products and services. These include the Game Developers Conference®, the Webby Award-winning and network of sites, the Game Advertising Online ad network, the Game Developers Conference® Online, the Game Developers Conference™ Europe, the Game Developers Conference™ China, Game Developer Magazine, Game Developer Research, the Game Career Seminars and, the Independent Games Festival and Summit, and the Game Developers Choice Awards.  Visit

About UBM TechWeb

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands includes: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM plc company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.



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Ben Veechai,

SOURCE UBM TechWeb Game Network