to Focus on Adaptable Technology

New IBM-sponsored Website will focus on business processes, decision management, cloud, analytics, and other strategic technologies that help enterprises compete

Sep 19, 2011

NEW YORK, Sept. 19, 2011 /PRNewswire/ -- today opened an information-rich community to serve C-level executives, IT managers, and business managers tasked with improving business processes and competing more effectively using analytics, cloud, mobile, social, and other evolving technologies.

Tom Murphy, whose experience in business and technology journalism reflects his passion for innovative publishing models, was named editor in chief. He will lead the site's active blogosphere, message boards, streaming audio programming, videos, and chat activities.

The initial cast of technology bloggers will include such respected industry thinkers as Sandra Gittlen, Cassimir Medford, and Tom "Data Doc" Redman. Business Agility Radio's first guest will be Harvard Business Review blogger and respected BPM consultant Brad Power; BA Radio debuts on Thursday, September 22 at 4:30 p.m. ET.

"Ongoing challenges in the global economy mandate that companies target their IT spend in areas that improve business processes and hone a competitive edge while improving customer service," Murphy says. "As technologies evolve, will help our community share best-practices that let employees work smarter at lower cost while delivering greater value to customers."

The site is published by DeusM, a United Business Media company.  IBM Software is the exclusive sponsor.

Click here to access  

Amy Averbook
DeusM, Director of Marketing Services
(917) 743-2693

About Business Agility

Founded in September 2011, Business Agility ( is a community in which C-level executives, IT managers, journalists, and other business managers share news, best-practices, experiences, and research about analytics, cloud, mobile, social media, and other evolving technologies in managing business processes.

About DeusM

DeusM ( is an integrated marketing services company owned by United Business Media, targeting the fastest growing segment of the online publishing industry: business social media. The company is led by Managing Director Stephen Saunders, Min's Marketer of the Year 2010. He and the other DeusM principals have built and delivered more than a dozen successful sites and online communities over the last 10 years. DeusM's service is based on a unique platform, called Community in a Box (CiaB), which employs a structured system of proven B2B Web publishing best-practices, combined with a breakthrough integrated multimedia publishing platform ("n-Server") to enable marketers to quickly and profitably set up specialized communities for their target customers.

About UBM TechWeb

UBM TechWeb (, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology.  Through its core businesses – media solutions, marketing services, and professional information – UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT support managers, Web and digital professionals, software and game developers, government decision makers, and telecom providers) actively participate in UBM TechWeb's communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM Ltd., a global provider of media and information services for professional B2B communities and markets.

About United Business Media Ltd.

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting, and monitoring; and the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities – from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists – with integrated events and online and print business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to