InformationWeek Launches Interactive Marketing Units for Its Network of Sites

User Engagement and 26% Online Growth Fuels New Interactive Offerings

Oct 6, 2011

SAN FRANCISCO, Oct. 6, 2011 /PRNewswire/ -- UBM TechWeb announced the launch of five new interactive content and ad units available across the InformationWeek Business Technology Network.  The new online units present information for site visitors to engage with, and high-impact branded response platforms for technology marketers. 

The interactive units are part of InformationWeek Business Technology Network's broader initiative to deliver contextual content, offers, and messaging to connect technology buyers and technology marketers, while meeting the increased demand for online marketing and advertising solutions.  The network has seen an increase of 26% in online advertising over the past 12 months.

The interactive units can be viewed at the following links (refresh page to see each unit):

  • Interactive Skin Unit
  • Interactive Wallpaper Unit
  • Interactive Content Engagement Pushdown Unit
  • Interactive Smartbox Pushdown Unit

  • Interactive Feedpowered™ Unit:

"Marketers continue to look for creative ideas that enable them to connect tech buyers with the various content and valued offers they've worked so hard to create," said John Ecke, Vice President, Brand and Product Development of the InformationWeek Business Technology Network.  "The new, interactive units provide them with new formats to accomplish this on a wide scale."

All five interactive marketing units are available now and pricing inquiries can be made by contacting Martha Schwartz, Executive Vice President of Sales for the InformationWeek Business Technology Network at  Or for additional information, and technology marketing insights and best practices, please visit

About UBM TechWeb

UBM TechWeb the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands include: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a part of UBM plc, one of the world's largest media businesses as a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

Winnie Ng-Schuchman
InformationWeek Business Technology Network