UBM TechWeb's InformationWeek Launches Community Activation Platform (CAP)

Community-Based Program Ignites Conversations Among Tech Pros and Offers Cost-Effective Engagement Program for Tech Marketers

Oct 19, 2011

SAN FRANCISCO, Oct. 19, 2011 /PRNewswire/ -- UBM TechWeb's InformationWeek announced Community Activation Platform (CAP), a cost-effective program enabling tech marketers to drive deeper engagement with business and technology professionals by generating meaningful conversations, customer leads, asset downloads, and market research.  CAP is part of a successful portfolio of Community and Conversation solutions offered by UBM TechWeb.  More information on the CAP program can be found at UBM TechWeb's CreateYourNextCustomer.com.

The core of the CAP program provides clients with an exclusive sponsorship of an online community that delivers 100% share of voice, and sole ownership of a targeted community of professionals.  Technology marketers can purchase CAP's core program, or customize the program by integrating marketing modules – leads, branding, and/or market education – in the exact increments to meet their objectives.

CAP's high level of audience engagement comes from:  a combination of authoritative content to attract decision makers; extended integration with social media platforms such as Twitter, Facebook and LinkedIn; and a state of the art multimedia platform that provides a simple way for users to interact.  The CAP program utilizes core functionality deployed in UBM's "Community in a Box" platform.  This platform powers nine distinct award-winning communities, including Internet Evolution and Enterprise Efficiency.

"Marketers want deeper levels of engagement," said Martha Schwartz, Executive Vice President of Sales at UBM TechWeb's InformationWeek.  "We worked with our clients to develop a program that meets this important objective while providing our audience of business technology professionals with a high-value informative and social platform."

The CAP program and all its modules are available now.

About UBM TechWeb

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands include: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a part of UBM plc, one of the world's largest media businesses as a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.


For further information: Natalia Wodecki of UBM TechWeb, +1-415-947-6762, nwodecki@techweb.com