The IT Software Community to Emphasize Application Transformation

New HP-sponsored Website will examine application optimization, performance management, virtualization, mobile apps, and other strategic datacenter technologies

Nov 29, 2011

NEW YORK, Nov. 29, 2011 /PRNewswire/ --  The IT Software Community today unveiled a new Web community intended for IT executives, IT managers, and other IT professionals who use virtualization, cloud computing, and mobile devices to deliver application reach and availability.

Long-time technology journalist John W. Verity was named editor in chief of the site. Verity brings experience writing and reporting for Fortune, The New York Times, Computerworld, Smart Enterprise, and BusinessWeek, among other titles. He will lead the site's active blogosphere, message boards, and live chat activities.

The initial cast of technology bloggers for The IT Software Community includes such respected industry thinkers as Pete Bartolik, Michael Dortch, Sandra Gittlen, and Mary Shacklett.

"Application transformation and optimization are critical elements for any company that needs to compete, innovate, or excel," Verity says. "The IT Software Community will comprehensively address how applications – and the networks and devices they run on – can be optimized for superior performance and reliability, and give readers the overall management perspective they need."

The site is published by DeusM, a UBM company and UBM TechWeb. HP is the exclusive sponsor.

Click here to access The IT Software Community:   

Amy Averbook
DeusM Marketing Director
(917) 743-2693

About The IT Software Community
Founded in November 2011, The IT Software Community ( is a Website where IT executives, IT managers, and other IT professionals share news, best-practices, and experiences. The IT Software Community is intended for IT professionals and executives as they move towards virtualization, cloud computing, and mobile devices to deliver application reach and availability.  

About DeusM
DeusM is an integrated marketing services company owned by United Business Media, targeting the fastest growing segment of the online publishing industry: business social media. The company is led by Managing Director Stephen Saunders, Min's Marketer of the Year 2010. He and the other DeusM principals have built and delivered more than a dozen successful sites and online communities over the last 10 years. DeusM's service is based on a unique platform, called Community in a Box (CiaB), which employs a structured system of proven B2B Web publishing best-practices, combined with a breakthrough integrated multimedia publishing platform ("n-Server") to enable marketers to quickly and profitably set up specialized communities for their target customers.

About UBM TechWeb
UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology.  Through its core businesses – media solutions, marketing services, and professional information – UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT support managers, Web and digital professionals, software and game developers, government decision makers, and telecom providers) actively participate in UBM TechWeb's communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM Ltd., a global provider of media and information services for professional B2B communities and markets.

About UBM plc
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting, and monitoring; and the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities – from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists – with integrated events and online and print business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to