Specialists Marketing Services Wins List Management for UBM's Technology Brands

Dec 19, 2011

HASBROUCK HEIGHTS, N.J., Dec. 19, 2011 /PRNewswire/ -- Specialists Marketing Services, Inc. is pleased to announce that it will provide list management services for UBM's technology brands effective January 2012.

The UBM technology divisions SMS will represent are:

UBM Electronics (www.ubmelectronics.com/) is the global leader in media and marketing solutions for the electronics industry, delivering results for the key influencers and decision-makers involved in the design, development and commercialization of technology.  Leading UBM Electronics brands include EE Times, Embedded Systems Design and ESC.

UBM  Channel (www.ubmchannel.com/) is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With more than 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives, managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. Leading UBM Channel brands include CRN, IPED and XChange Events.

UBM TechWeb (www.ubmtechweb.com/) enables people and organizations to harness the transformative power of technology through its portfolio of trusted global brands including InformationWeek, Interop, Light Reading and Dr. Dobbs. More than 15 million technology professionals actively engage with UBM TechWeb brands, content and services spanning the technology decision-maker spectrum including CIOs, senior IT managers, software and game developers, communications service providers, and business executives from small and mid-sized organizations to global enterprises across all industries.

The UBM list roster includes more than 40 market leading media brands including InformationWeek, Interop, EE Times, ESC (Embedded Systems Conference), CRN, XChange, and Dr. Dobb's Journal. With more than 3.2 million technology market contacts, the UBM Hi-Tech Database offers postal, email and telemarketing records. The database is full of business and technology market demographics such as job function/title, business type/SIC code, company size, operating system, products purchased/resold and much more.

"We are extremely proud that UBM's technology businesses have decided to place their business with us," stated Specialists EVP Peter Candito. "These lists are synonymous with the best in technology marketing. We have plans to leverage UBM brands, re-launch the brand related to direct marketing and its list and database products and to introduce additional database products. The addition of UBM's technology lists to the Specialists Marketing Services B2B client roster is a natural and directly positioned with our expanding B2B postal and email list business."

For more information please contact:
Peter Candito at 631-787-3008 x. 3020 or PeterCan@SMS-Inc.com.

About Specialists Marketing Services:
Specialists Marketing Services, Inc. of Hasbrouck Heights, N.J. is a full service direct marketing firm, specializing in areas including traditional List Management, List Brokerage, Insert Media, E-Services, B2B, Analytical Services, Campaign Management, Database Marketing, Fulfillment, Multichannel Solutions, Multicultural Marketing and List Compilation services.  SMS works with top brands such as ad:tech, Aspen Publishers, Belvoir Media, Boardroom, Bookspan, Conde Nast, Crate and Barrel, Godiva, Greater Boston Food Bank, Guthy-Renker, Harvard Health Publishing, Herrington, IMP, ITEC, Lawyers Diary and Manual, MBI, Meredith Corporation, Miles Kimball, MSPCA, National Geographic Society, North American Affinity Group, Omaha Steak, Oracle, Oxmoor House, Planned Parenthood NYC, Playboy Magazine, ProjectConnections,Reader's Digest, Rhode Island Community Food Bank, Rodale, Inc., SupplyChainBrain,Venus, Victoria's Secret Direct and Williams-Sonoma, Inc.

About UBM plc:
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to www.ubm.com; follow us on Twitter at @UBM_plc to get the latest UBM news.


For further information: Peter Candito,+1-631-787-3008 x. 3020