Eight Exhibitors to Demonstrate Revolutionary New Embedded Systems Technologies in the Disruption Zone at ESC Silicon Valley 2008; April 14-18 in San Jose

TechInsights today announced the eight exhibitors that will showcase their new technologies in the Disruption Zone, at the 2008 Embedded Systems Conference (ESC) Silicon Valley, held April 14 - 18, 2008 at the McEnery Convention Center in San Jose.

These eight exhibitors were hand-selected by Embedded Systems Design editors after evaluating their technologies on the following criteria:

  -- Ability to potentially deliver a 10x improvement in an aspect of
     embedded design or embedded systems performance.
  -- Ability to potentially change the competitive landscape and displace
     incumbents.
  -- Ability to deliver their product or service to the field at or within
     three months of ESC Silicon Valley (April 2008).


  The exhibitors and their "disruptive technologies" include:
  -- Taray, Inc., based in Palo Cedro, Calif., with research facilities in
     Hyderabad, Ind., provides cutting-edge EDA tools to the FPGA and PCB
     design community.  Taray will showcase its flagship product, 7Circuits,
     an FPGA I/O planning tool that automatically synthesizes FPGA pin
     assignments based on user-defined PCB and device-level constraints.
  -- NICTA Research, based in Australia, developed the world's first
     model-checking based source code analyzer. Called Goanna, this analyzer
     is able to automatically detect difficult to find bugs during
     development and before testing, providing improved software quality at
     reduced costs.
  -- Element CXI, based in Milpitas, Calif., a fables semiconductor company,
     will be introducing the next generation programmable logic technology.
     Element will deliver Software Defined platforms for Software Defined
     Radio (SDR), Multi-Media codec's; and Communications that will enable a
     wide range of devices to surf, stream and connect to IP-based media.
  -- Samplify Systems, Inc., based in Santa Clara, Calif., a provider of
     real-time compression solutions to solve I/O and storage bottlenecks in
     embedded applications, has developed a Prism™ engine, available for
     Windows and as IP for leading FPGAs, which provides lossless
     compression on sampled data for medical (CT, ultrasound), wireless
     (base stations, distributed antenna), industrial (ATE, test &
     measurement), and defense (SIGINT, digital recorders).
  -- Open Kernel Labs, based in Chicago, offers the most advanced hypervisor
     technology for embedded systems and a breakthrough in the development
     of secure and reliable embedded systems with its secure HyperCell™
     technology. OKL4 enables trustworthy virtualization and secure
     componentization of embedded systems software by providing multiple
     secure environments capable of hosting virtual machines, individual
     applications, and user level device drivers. OKL4 offers the confidence
     of proven technology -- that ships in millions of mobile/wireless and
     consumer devices every month -- and the promise of formal verification
     of the OKL4 microkernel.
  -- Sundance Digital Signal Processing, Inc., based in Reno, designs
     multi-DSP/FPGA, and data acquisition modules and hardware. Sundance has
     created PARS, the first Design Automation tool which lets you develop
     applications in Simulink® before doing the rest and targeting the
     underlying multi-DSP/FPGA hardware. Any Simulink® model can be mapped
     to a multi-DSP/FPGA hardware and all the code for DSPs and FPGAs
     generated automatically. With this cutting-edge tool, there is no need
     to write any C or VHDL code. PARS generated applications include the
     parallel hardware booting information, and all communications/
     synchronizations between processors.
  -- FST, based in Australia and with a U.S. agent, will demonstrate
     FancyPants ™, the advanced graphics and high performance multimedia
     platform for developing world leading embedded Linux applications in
     consumer, commercial and industrial devices. With its highly developed
     SDK and Object Oriented interface, FancyPants is used by developers to
     easily create media rich applications. The FancyPants theming and
     scripting features let designers create an eye catching look and feel
     with dynamic layouts. The optimized FancyPants runtime ensures blazing
     results with or without hardware acceleration. Unrivalled in its
     efficiency and minimal resource requirements, FancyPants brings
     previously unheard of graphics capabilities to embedded devices, while
     at the same time reducing the actual hardware requirements.
  -- TenAsys, based in Beaverton, Ore, developed the eVM™ software.  The
     software runs native RTOS and application guests alongside Windows
     while maintaining full desktop feature set and real time performance.
     A leader in its field, TenAsys is the longest lived supplier and leader
     of virtualization software for embedded PC platforms.


  Commentary:
  Richard Nass of TechInsights

"Each year we evaluate the companies and technologies within the embedded systems industry and select the companies whose breakthrough technologies will have the greatest influence in years to come. We have a robust line-up of innovative companies and technologies to unveil in the Disruption Zone this year."

About ESC

ESC is where the global design engineering community gathers to learn, collaborate and celebrate innovation. Held in Silicon Valley, Boston and India, the Embedded Systems Conference empowers the global design engineering community with hundreds of essential technical training classes and accreditation opportunities. For more information and to register for our events visit www.embedded.com/esc/sv.

About TechInsights (www.techinsights.com)

TechInsights is the daily source of essential business and technical information for the electronics industry's decision makers - the Creators of Technology - that define, develop, and bring to market the electronic products that improve our lives. With global market leading brands such as EE Times, Semiconductor Insights, TechOnline, Embedded Systems Conferences and Portelligent, TechInsights is the leading dedicated information and services business serving the worldwide electronics market. For more information, please visit www.techinsights.com. TechInsights is a division of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

  Contact:
  Jessica Devaney or Leslie Denson, Horn Group (on behalf of TechInsights)
  jdevaney@horngroup.com / ldenson@horngroup.com
  617.431.1020

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SOURCE: TechInsights

CONTACT: Jessica Devaney, jdevaney@horngroup.com, or Leslie Denson,
ldenson@horngroup.com. both of Horn Group, on behalf of TechInsights,
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